I love these ads that are running in the United Kingdom.
I suggest you take a few minutes to explore the Creature Discomforts website, especially the information about the people behind the characters. The ads are based on the work of the creators of Wallace and Gromit, and the goal of the ads is to personalize the effects of disability discrimination.
One thing I especially like is the sign language subtitles. When viewing the ads on the Creature Discomforts website, click on subtitles and see the little signer in the bottom right corner of the ad.